St Helens have revealed a new name for their stadium and it will be known as the “Totally Wicked” Stadium for the 2017 season.
The financial value of the sponsorship contract is the largest in the history of the Club and reflects both the quality of the stadium facility and the brand of St Helens.
North West based Totally Wicked’s existing sponsorship of the Club is now in its fourth year, having sponsored the Totally Wicked North Stand since 2013 and been a sponsor of the shirt since 2014.
Speaking about the new partnership Eamonn McManus, Chairman of St.Helens R.F.C. said: “Totally Wicked has been a loyal and valuable supporter and sponsor of Saints for the last four years. For the Club, this new increased sponsorship deal was a natural development of an already established relationship that has been of tremendous benefit to the Club, not just financially, but also in supporting our wider health objectives. It also represents the most financially valuable long term sponsorship in the Club’s history.
“The Club plays an active role not only in sport, but also in health and education, and over the last four years of working with Totally Wicked, we have been able to create a supportive and vape friendly atmosphere at the Club. We believe this new deal will further this pioneering work by not only helping to raise awareness yet further of the damage smoking tobacco can do also in deterring people from taking on the habit in the first place.”